COMPLAIGN
It's a laugh on LinkedIn. It's also definitely not 'Campaign'.
CONCRETE GOODS - Home Decor START-UP
[real start-up]
Over the course of three years I bootstrapped a minimalist home decor brand to NYT-fame, 70,000+ followers and over 30 stockists worldwide with my partner [Natalie Feltham], selling over 10,500 pieces in the process.
GUINNESS - THE SEVENTH NATION
[pitch]
In a creative team [with Yama Noorzad], we pitched a seventh nation to The Guinness Six Nations at Iris, London.
We wanted to create a mockumentary series that tapped in to beef between Ryan Reynolds and Hugh Jackman. What starts as an ego move soon becomes an eye-opening journey that shines a spotlight on accessibility in rugby, our differences across the disability spectrum, and very importantly, our similarities.
Watch it here.
RACETRACE PRINTS - START-UP
[real start-up]
From 2018 to 2020 I provided athletes with the most aesthetic way to imortalise their sporting achievements. My prints live in 1000s of peoples homes as a reminder of what is possible.
Stop the Forced Feed - Retrain the ALGORITHm
[concept]
The campaign is to raise awareness of the dangers of social media algorithms following new Cybersmile research that harmful content is being fed to adults in as little as 16 seconds and children in as little as 8 minutes of using social media without their consent.
The Drum Chip shop Awards - Nominations
[concepts]
Some people vent on social media as an outlet for their public transport and job market frustrations. I, on the other hand, appear to find entering something into the Chip Shop Awards very cathartic. That's what I'm realising whilst writing this anyway.
Both of these entries were shortlisted. One is an ad for 'Southern Strikers', which is the bowling team Southern's train drivers play for when they're striking. Must be a perk of the job. The other is a faux creative recruitment search engine that only sent people to their dream candidate. Which was me...
