COMPLAIGN
[social]
It's a laugh on LinkedIn. It's also definitely not 'Campaign'.
CONCRETE
GOODS
GOODS
[start-up]
Over the course of three years I bootstrapped a minimalist home decor brand to NYT-fame, 70,000+ followers and over 30 stockists worldwide with my partner [Natalie Feltham], selling over 10,500 pieces in the process.
Our website should still be up.
THE SEVENTH NATION
[pitch]
In a creative team [with Yama Noorzad], we pitched a seventh nation to The Guinness Six Nations at Iris, London.
We wanted to create a mockumentary series that tapped into the beef between Ryan Reynolds and Hugh Jackman. What starts as an ego move soon becomes an eye-opening journey that shines a spotlight on accessibility in rugby, our differences across the disability spectrum, and very importantly, our similarities.
Watch it here.
SWOOSH
IN HAND
IN HAND
[concept]
Born from an observation in response to a speculative brief, I see so much potential in this idea. Get me in for an interview for a creative art director role, and I'll bring you ways this becomes a real campaign.
Grenade
[prize-winning concept]
Grenade make the best tasting protein bars. I was pumped to see One Minute Briefs collaborate with them in order to promote their new salted caramel protein shake. I was even more pumped to win the cash prize and a years supply of Grenade with this idea.
KING OF SHAVES
X
COVENTRY CITY
X
COVENTRY CITY
[concept]
I captured an authentic moment and framed it with type in order to advertise King of Shaves, who sponsored Coventry City, in and around Wembley Stadium on their FA Cup run from 2024 where they reached the semi-finals.
RACETRACE
PRINTS
PRINTS
[start-up]
From 2018 to 2020 I provided athletes with the most aesthetic way to imortalise their sporting achievements. My prints live in 1000s of peoples homes as a reminder of what is possible.
POLESTAR
X
POSITIVE PLANET
X
POSITIVE PLANET
[concept]
Is Polestar our guiding light for how to create truly sustainable EVs?
Grit. greatness loading
[concept]
Illustrating the compound effect. With grit comes greatness.
STOP THE
FORCED FEED
FORCED FEED
[prize-winning concept]
The campaign is to raise awareness of the dangers of social media algorithms following new Cybersmile research that harmful content is being fed to adults in as little as 16 seconds and children in as little as 8 minutes of using social media without their consent.
IT'S HOT
PROBABLY.
PROBABLY.
[concept]
Leaning into the recognisable 'C' of Carlsberg to advertise beer in a heatwave.
Chip shop Awards
[nominated concepts]
Some people vent on social media as an outlet for their public transport and job market frustrations. I, on the other hand, appear to find entering something into the Chip Shop Awards very cathartic. That's what I'm realising whilst writing this anyway.
Both of these entries were shortlisted. One is an ad for 'Southern Strikers', which is the bowling team Southern's train drivers play for when they're striking. Must be a perk of the job. The other is a faux creative recruitment search engine that only sent people to their dream candidate. Which was me...
CUE TIPS
[concept]
To advertise Stephen Hendry's new Youtube channel I incorporated the Youtube play button as glint of the cue ball on a red sitting on the green cloth of a snooker table.
