Building a Company from scratch. No, concrete
Our Mission: To be original, minimal and responsible.
Many Magazine Features
30+ Stockists Worldwide
10,500 Handmade Items
70,000 Social Media Followers
What initially started as a bit of branding for my girlfriend's first Etsy store developed into collaborating on a successful minimalist home decor business with a following of 70k on social media and over 200 sales per month.
From the physical feel of our smooth-to-the-touch concrete to interactions with our website, the customer’s experience and our attention to detail have been pivotal to the success of Concrete Goods.
Packaging design, product design, photography, our online presence and short-form video - every angle of Concrete Goods has been nurtured and built by our hands. My background in design and art direction was invaluable.
Having spent years in an agency environment and taking a keen interest in systems and workflow management, I coped very well with plotting and optimising our creative processes.
Impact/Result:
• New York Times feature
• Built a leading concrete decor brand from scratch
• 6,800 Etsy Sales, 1000+ 5 star reviews
2020 – 2023
Co-Owner
W/ Natalie Feltham (Founder & Beautiful Girlfriend)
Design-based Start-up
W/ Natalie Feltham (Founder & Beautiful Girlfriend)
Design-based Start-up
