Athletics' Most Aesthetic Personalised Prints
My Mission: Immortalise athletes' achievements.
It’s late 2017 and my flatmate has just run the Reigate Half Marathon. “JGD, you’ll never guess what they’ve got at the finish line. The worst posters I’ve ever seen, and people are queuing to get one” he said. Knowing where this was going, “Give me one week” I replied...
Racetrace was born.
I created one-off prints, not posters. Each design was truly unique to each customer with their choice of illustrations to represent landmarks they’d passed on their way to achieving their goal of completing their run, ride or swim. Make that all three for the triathletes.
Impact/Result:
• 1000s of prints sold
• 1000s of achievemens celebrated
• 1000s of smiles activated
• One very fulfilling self-startup
2018 – 2020
Owner
Design-based Start-up
Design-based Start-up
