Winter Sale
![](https://cdn.myportfolio.com/53c85bac-88db-460e-992d-b1dba9cd218f/be47322e-4703-40b5-9f0a-220a50905b23_rw_1920.jpg?h=fd5ebf5235abca05b3c465be94f5a768)
Brief: Sell John Lewis seductively
John Lewis needed a post-festivities Winter Sale campaign that would entice customers. One they would succumb to.
Working closely with a compact team, I found it great to play around with the 'Man vs. Machine' plates in combination with the iconic John Lewis branding.
2024
My Role: Senior Designer
With: Saatchi & Saatchi
Format: OOH & Social
With: Saatchi & Saatchi
Format: OOH & Social
Insitus: Saatchi & Saatchi. Shots/CGI: Man vs. Machine. Design Director: Nathan Crawford. Creative Director: Mia Silverman. Producer: Jennifer Parkes.
![](https://cdn.myportfolio.com/53c85bac-88db-460e-992d-b1dba9cd218f/7c4bec25-ef0b-457a-84d6-c6773e0211c5_rw_1920.jpg?h=6458dcba393b42d9f93efc0cfade7c5d)
![](https://cdn.myportfolio.com/53c85bac-88db-460e-992d-b1dba9cd218f/cecfd17e-9955-43c7-a0a5-e43881c881dc_rw_1920.jpg?h=d7ba62686a7a1f41775606752479481b)